A shopper opens ChatGPT and types “best waterproof hiking backpack under $100”. Or “where to buy custom enamel pins”. Or “[a bigger brand] alternatives”. The AI names a handful of products and links to a few pages. The shopper clicks one of them.
If your shop is not in that answer, the sale goes somewhere else, and nothing in your analytics tells you it happened.
What shoppers ask
Shoppers rarely type your shop’s name. They type the need. Here are examples of the kind of questions we would ask for you (made-up products, to show the shape):
- best [product] for [use], for example “best candle for a small bathroom”
- best [product] under $[budget], for example “best leather wallet under $60”
- where to buy custom [thing], for example “where to buy custom dog tags”
- [bigger brand] alternatives, where the AI either adds a smaller shop or does not
- is [your shop] legit, to see what the AI says about you
The free check asks five questions like these, three times each, on ChatGPT, Gemini, Claude, Perplexity and Muse. That is 75 answers. For each one you see whether your shop was named, who was named instead and which pages the AI cited. That last part is the reading list.
What AI reads before it names a product
For shopping questions, answers tend to lean on a few kinds of pages:
- Roundup lists. “The 10 best [product] of 2026” articles and gift guides.
- Review sites and the reviews on marketplaces.
- Reddit threads where people ask for recommendations.
- Your own product and pricing pages. If the price, size, materials and shipping are not written plainly, the AI cannot quote them, or it quotes an old page that is wrong.
Which of these matter for your products is different for every shop. The check shows the actual pages cited for your questions, so you are not guessing.
Your product pages and feeds
Make the facts easy to read. A clear title that says what the product is. The price. What it is made of. Who it is for. Shipping and returns. If you have a product feed for shopping channels, keep it accurate and current, because a wrong price in one place gets repeated.
None of this is a trick. It is the same information a shopper wants, written so a machine can quote it.
ChatGPT Business Hub
OpenAI launched ChatGPT Business Hub on November 10 2026. It accepts businesses that sell through a website, your own site or a marketplace. You claim your profile, verify it and see how often ChatGPT mentioned you.
Claim it. But know what it hides. For a small shop the mentions chart often shows a dash, because it only reports once you pass a threshold. It does not show the questions, the answers or which shop was named instead. And it covers ChatGPT only.
Ask more than once
AI answers move. Across 1,325 sets of three identical questions, the first product named was the same all three times only 73% of the time. A single screenshot of a good answer, or a bad one, tells you very little. Every question in the check runs three times.
What we will not do
- Guarantee a mention or a ranking. Nobody honest can.
- Write, buy or swap reviews.
- Post on Reddit or anywhere else as a fake customer.
- Pay for placements or hide paid ones.
Dasha runs it, reads every report and answers for the result.
Price
| What you get | Price | |
|---|---|---|
| Free check | 5 questions x 3 runs x 5 AIs = 75 answers, with who was named instead and which pages were cited. By email in 2 working days. | $0 |
| Audit | 25 questions x 3 runs x 5 AIs, plus a written list of the exact roundups, review sites and threads to get into. 2 or 3 missing pages written for you. A re-check at day 30. | $149 ($99 for the founding 20) |
| Project | The work done for you over 90 days, re-checked at day 30, 60 and 90. | $799 |
Full details are on the pricing page.
Ask the AIs about your shop. Free, 75 answers, 2 working days.
Questions
I sell on Etsy, not my own site. Does this still work?
Yes. The check asks the questions your shoppers type and shows who gets named, wherever they sell. If the AIs cite marketplace listings for your questions, you will see that in the cited pages. ChatGPT Business Hub also accepts businesses that sell through a marketplace.
Should I claim my shop in ChatGPT Business Hub?
Yes, it is free. It accepts businesses that sell through a website or a marketplace. It shows how often ChatGPT mentioned you once you pass a threshold, so small shops often see a dash. It does not show the questions, the answers or who was named instead, and it covers ChatGPT only.
Can you get my product into every 'best of' list?
No, and we will not promise that. We find the roundups, review sites and threads the AIs cite for your questions and pitch the ones that fit. Some say yes, some do not. The re-checks show what changed.
Will you post about my products on Reddit?
Not as a fake customer, ever. We show you the threads that get cited and what a useful, disclosed answer from the maker looks like. You post as yourself.
Do you pay for placements?
No. We never pay a list to include you and never pass a publisher fee on to you. If a roundup only takes paid entries, we skip it and say so.