A tracker measures. A done-for-you service changes what gets measured.
Have evenings for outreach and want numbers every day? A tracker at $25 to $95 a month is the better buy. Want the lists pitched, the pages written, the review profiles set up and an honest re-test? That is what we sell, once, at a fixed price.
Most solo founders who buy a tracker learn the same thing a month later. The dashboard says “invisible”. Someone still has to do the work.
Side by side
Prices checked October 2026.
| Trackers (Otterly, Peec, Ahrefs, Semrush and others) | Heard of You | |
|---|---|---|
| What you get | A dashboard: daily prompt runs, mention rate, share of voice, sentiment, cited domains | A report with who was named instead and which sources were cited, then the placements, pages and profiles, then re-checks |
| Who does the outreach | You | We do |
| Price | Otterly from $29 a month (15 prompts); Peec from $95 a month (50 prompts); Semrush AI toolkit $99 a month per domain; Ahrefs Brand Radar from about $199 a month on top of an Ahrefs plan | Free check $0; audit $149 (credited); project $799 once; optional $349 a month after day 30 |
| Billing | Monthly, ongoing | One-time, except the optional plan (3-month minimum) |
| Engines | Usually ChatGPT, Google AI Overviews and Perplexity included; Gemini and Claude often paid add-ons or enterprise only | ChatGPT, Gemini, Claude, Perplexity on every tier |
| Runs per prompt | Usually one per day | Three per question per engine, so a single odd answer does not mislead |
| Placements | None | 25 named lists and sites pitched, two follow-ups each |
| Pages written | None (some trackers include AI-written articles for your own site) | 3: your story, one honest comparison, one alternatives page |
| Review profiles | None | Set up on the 2 sites AI cites most for your category |
| Some flag threads to reply in | A founder-led plan: the cited threads, a disclosed answer for each | |
| Proof | Trend lines | Same 25 questions re-asked at day 30, 60, 90, raw answers included |
| Guarantee | Usually none | Deliverables in 90 days or money back; if not named in baseline + 3 of 20 agreed answers at day 60, we keep working free to day 120 |
| Best for | Marketing teams, agencies, founders who like doing outreach | Solo founders who want it done once |
What a tracker is genuinely good at
- Daily numbers. Running experiments and want to see what moved? A tracker’s trend line is the right tool.
- Source analytics. Peec and Ahrefs show which domains get cited across hundreds of prompts. That is more than our 25 questions cover.
- Many prompts. Selling in six countries or twenty product lines? 400 tracked prompts beats our 25.
- Teams. Seats, shared dashboards, agency views. We are one person and a report.
One Indie Hackers commenter does audits for clients. They called the score “the least-read part of every report”. The useful feedback was “diagnosis but no prescription”.
Trackers are excellent diagnosis. They are not the prescription, and they do not fill it.
What we are genuinely good at
- Doing the work. Pitching 25 named sites with two follow-ups each is around 75 emails and a spreadsheet. That is what you pay for.
- Repeated runs. AI answers repeat the same brand list less than one time in a hundred. We start at three runs per question per engine. Our November variance study will say whether three is enough for an honest before and after.
- A fixed price. No month 7 you forgot to cancel.
- The clean-methods promise. No fake accounts, no bought reviews, no undisclosed paid listicles, no directory blasts.
What neither can do
- Make an AI say your name. Answers change, and models update on their own schedule.
- Replace a product people want to recommend.
- Give you a rank. There is no rank. There is how often you are named across many runs, and that is the only honest number.
Choose a tracker instead if you enjoy doing the outreach and just need the numbers. Also if a team will act on a dashboard, or you track more than 25 questions or more than one country.
Choose us if you want the placements, pages and profiles done for you, paid once, with a fair re-test of the same questions afterwards. Start with the free check. It is the same first step either way.
Related: Peec alternative · Otterly alternative · Profound alternative · All comparisons
Questions
Can I use a tracker and Heard of You together?
Yes. It is a sensible pair if you want daily numbers between our re-checks. Our re-checks ask a fixed set of questions three times each, a different measurement from a daily dashboard. Expect the two to disagree a little on any given day.
Does the project include tracking afterwards?
It includes three re-checks at day 30, 60 and 90 on the same 25 questions, with the raw answers. It does not include a daily dashboard. The Keep growing plan adds a monthly re-check.
Which tracker would you pick for one person?
Otterly's $29 Lite plan if 15 prompts on four engines is enough. Peec if you want the nicest source analytics and can pay $95 a month. See the Peec, Otterly and Profound pages for specifics.