Otterly is a good AI visibility monitor at a price a solo founder can pay. For $29 a month you get 15 prompts on four engines. The dashboard shows mentions, share of voice and cited URLs.
By design, it does not do the work. No pitches to the lists it shows you, no review profiles, no pages.
Your Otterly dashboard says you are invisible, and you want someone to change that once, at a fixed price, with a re-test? That is us. Prices checked October 2026.
Side by side
| Otterly.AI | Heard of You | |
|---|---|---|
| What it is | Self-serve monitoring dashboard with a GEO URL audit tool and weekly recommendations | Done-for-you placements and re-tests |
| Entry price | $29 a month Lite: 15 prompts, 4 engines; annual billing a little lower | Free check $0; audit $149 (credited); project $799 once |
| Higher tiers | Standard $189 a month (100 prompts); Premium $489 a month (400 prompts); Enterprise custom | Keep growing $349 a month after day 30, 3-month minimum |
| Engines | Included: ChatGPT, Perplexity, Google AI Overviews, Copilot. Add-ons: Gemini and AI Mode about $9 a month each on Lite, Claude about $29 a month | ChatGPT, Gemini, Claude, Perplexity on every tier |
| Runs | Daily | 3 per question per engine, at day 0, 30, 60, 90 |
| On-page audit | Yes: GEO URL audits (1,000 a month on Lite) and 3 recommendations a week | Audit report has an own-pages row with specific fixes |
| Placements | None | 25 named lists and sites pitched, two follow-ups each |
| Pages written | None | 3: story, honest comparison, alternatives |
| Review profiles | None | Set up on the 2 sites AI cites most for your category |
| None | A founder-led plan for the cited threads | |
| Proof | Trend lines; G2 reviews | Same 25 questions re-asked at day 30, 60, 90, raw answers included |
| Guarantee | None stated; cancel anytime | Deliverables in 90 days or money back; keep working free to day 120 if the day-60 target is missed |
What Otterly does better than us
- Daily watching for very little money. Want to know this week whether something moved? Otterly is cheap and honest.
- On-page checks. Its GEO URL audit checks, at volume, whether your own pages are readable and quotable. Our audit does this once, by hand, for your key pages.
- An agency programme. If you are an agency, Otterly’s partner plan is built for you.
- An API and an MCP server on higher tiers, if you want to wire it into your own tools.
What we do that Otterly does not
- The outreach. For US software questions, 72.7 percent of what AI cites lives on other people’s sites. Otterly shows you the domains. We pitch 25 of the specific pages, twice each.
- The writing. Your story page, one honest comparison against the product the AI keeps naming, one alternatives page.
- The profiles. Claimed and accurate on the two review sites that showed up most in your citations, with a plan for honest reviews.
- Repeated runs. Answers repeat the same brand list less than one time in a hundred. So our re-checks ask each question three times. A lucky Tuesday does not count as progress.
- One price. $799 once.
What neither of us can do
Neither Otterly nor we can make an AI name you. Otterly’s dashboard is honest about what it measures.
We are honest that placements may or may not change an answer. That is why the re-checks exist, and why the raw answers come with them.
Choose Otterly instead if you want cheap monitoring and will act on it yourself. Also if you want to track your own experiments week by week, or you are an agency reselling the data.
Choose us if you already know you are invisible and want the placements, pages and profiles done once, with a before and after. Have an Otterly dashboard? Bring its cited-URL list to the audit. It shortens our work.
Related: Peec alternative · Profound alternative · Tracker vs done-for-you · All comparisons
Questions
Is Otterly good value?
Yes. $29 a month buys 15 prompts on four engines, one of the cheapest ways to watch your AI visibility. Gartner has named it a Cool Vendor. Our one caveat is the one Otterly would give you: it monitors, it does not place.
What does full engine coverage cost on Otterly's Lite plan?
Roughly $76 a month, as of October 2026. Lite included ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini and Google AI Mode were add-ons at about $9 a month each, Claude at about $29 a month. Check their pricing page.
Should I keep Otterly if I buy your project?
If you like the daily line, yes. Our re-checks ask a fixed set of 25 questions three times each at day 30, 60 and 90. Otterly runs your 15 once a day. They will not agree exactly, and that is normal.