# ChatGPT Business Hub: what it shows, what it hides, and how to set it up I claimed heardofyou.io in ChatGPT's Business Hub the night it launched. The exact setup steps, what the mentions chart shows, why it often shows a dash, and what it leaves out. By Dasha. Updated November 11 2026. https://heardofyou.io/guides/chatgpt-business-hub ChatGPT launched Business Hub on November 10 2026. You claim your business, verify it, and ChatGPT shows you how often it mentioned you, how many people clicked through to your site, and the topics of the conversations where you came up. I claimed heardofyou.io that night. This is what setup actually asks, what the chart shows, and the part it leaves out. ## How to set it up It took me about fifteen minutes. 1. **Search for your business.** Go to chatgpt.com/business-hub and type your name or domain. When I typed heardofyou.io, it suggested "We Heard You", "Heady" and "Herd Media". Close, not us, so I chose Create. 2. **Pick how customers buy.** Two options: at a physical location, or through a website (your own site or a marketplace). There is no option for services yet. 3. **Add your domain and verify it** with a DNS TXT record. If your DNS is at a host like Vercel or Cloudflare, it is one record and a few minutes to propagate. 4. **Verify a contact email** with a code. 5. **Pick a category.** The list leans towards shops. I took "Analytics company", the nearest thing on it. 6. **Fill in delivery and return policies.** These are built for physical products. If you sell software, say so plainly. 7. **Submit.** You now have a draft profile. ## What you see after setup The insights tab has a mentions chart and a website clicks chart, over the last 7 or 28 days, plus discovery topics. To unlock it you complete an identity check through Persona. Mine, the morning after, showed a dash for mentions and the line "No data is available for this timeframe." ![My ChatGPT Business Hub insights panel for heardofyou.io the morning after setup, real screenshot: mentions and website clicks both show a dash, with "No data is available for this timeframe."](/img/posts/chatgpt-business-hub-dash.jpg) ## What a dash means Not much. The chart reports once you pass a threshold, so a dash covers everything from zero to just under the line. For a small business, that range is exactly the part you care about. ## Update, November 11 2026: the chart filled in Two days after I claimed heardofyou.io, the dash turned into numbers. In the 7 days to November 10: **55 mentions, 0 website clicks**. The week before: 4. Almost all of it landed on two days, 31 mentions on November 9 and 20 on November 10. No discovery topics yet: Business Hub says topics appear "when there are enough mentions". ![My ChatGPT Business Hub mentions chart for heardofyou.io, November 4 to 10 2026: about one mention a day, then 31 on November 9 and 20 on November 10. Real screenshot.](/img/posts/chatgpt-business-hub-mentions-55.jpg) In the same week, I asked ChatGPT 173 real buyer questions, the kind someone types when they are choosing a tool like mine. It named Heard of You **0 times**. So what were the 55? Business Hub doesn't say which questions were asked, so this part is a guess. November 9 and 10 were my busiest outreach days: posts, follow-up emails and reports that all said "heardofyou.io". On November 9, ChatGPT's own browser fetched my terms, privacy, guarantee and about pages within three minutes, which looks like someone asking ChatGPT whether I'm legitimate. My guess is that most of the 55 are people asking about Heard of You by name, not buyers being pointed to it. My own automated checks don't seem to count: on November 7 they got 20 answers that mentioned Heard of You by name, and Business Hub shows 1 mention that day. Why it matters for you: **a mentions count is not the sale.** People who already know your name will produce mentions. The sale happens when someone who has never heard of you asks "what should I use for this?" and you are in the answer. That number is the one Business Hub doesn't show. Want it set up with you? [Business Hub setup is included in the audit](/chatgpt-business-hub-setup), at no extra cost. ## What Business Hub does not show The mentions number has a narrow definition: for an online business it only counts answers that reference your website, not ones that just say your name. My first-week numbers next to my own test runs are in [what a mention means in Business Hub](/guides/chatgpt-business-hub-mentions). - **The questions.** You see topics, not what people typed. - **The answers.** You don't see what ChatGPT said about you, or whether it got your price, your features or your location right. - **Who got named instead.** If a competitor was recommended in your place, the dashboard does not say so. - **Which pages ChatGPT read.** Recommendations lean on a handful of pages: lists, reviews, comparison posts, Reddit threads. Those are the pages you need to be on, and the dashboard does not list them. - **The other assistants.** It is ChatGPT only. Your buyers also ask Claude, Gemini, Perplexity and Meta's Muse. ## Should you claim it? Yes. It is free, it is first-party data from OpenAI, the clicks number is useful, and you control the facts ChatGPT has about you. Two cautions: a published profile cannot be deleted, and the chart will probably show a dash for a while if you are small. ## How to see the part it hides Ask the questions yourself, the way your buyers would, and write down the answers. My method: - Pick five questions a buyer would really type, in their words, not yours. - Ask each one three times in a fresh chat. The answers move: across 1,325 sets of three runs, the first product named was the same all three times only 73% of the time. - For every answer, note whether you were named, who was named instead, and which pages it cited. - Keep the same five questions every month, so the numbers mean something. That is what the [free check](/check) does for you across five assistants, 75 answers in all, with every answer word for word. If you would rather do it by hand, [this guide](/guides/check-if-chatgpt-recommends-you) walks through it. Want Business Hub set up with you? It is part of the [audit](/audit), at no extra cost: we do the domain record, details and policies together, you do the identity check, and nothing is published until you say so. ## Questions **What is ChatGPT Business Hub?** It is OpenAI's page for businesses to claim their profile in ChatGPT, launched in beta on November 10 2026. Once verified, a business can update its details and see how often ChatGPT mentioned it, website clicks from ChatGPT and common topics from conversations where it was cited. **Can a service business claim a profile?** Not yet, as of November 11 2026. Setup asks whether customers buy at a physical location or through a website (your own site or a marketplace). There is no option for a service business that sells neither way. **Why does my mentions chart show a dash?** The chart only reports once you pass a threshold, and new profiles can take a day or two to fill in. Ours showed a dash the morning after setup and 55 mentions two days later. A dash does not tell you whether ChatGPT named you zero times or a few times under the line. **Do I need an ID check?** Business Hub asks for an identity check through Persona before it shows insights. You can create and save the profile without it. In our case the mentions chart filled in about fifteen minutes after we submitted the check, while OpenAI was still reviewing it (November 11 2026). **Can I delete a profile after it is published?** Per OpenAI's help pages, a profile publishes when OpenAI approves it, and a published profile cannot be deleted, only drafts can. If you are setting one up for a client, a draft is the safe place to stop until they agree. **Does Business Hub show which questions people asked?** No. It shows totals and topics, not the questions, not the answers, and not which competitors were named instead of you. It also covers ChatGPT only, not Claude, Gemini, Perplexity or Meta's Muse.