# Need help setting up ChatGPT Business Hub? Yes, it takes about fifteen minutes, plus an identity check on the owner's phone. The steps, the gotchas from setting up my own, and what the mentions number does and does not tell you about sales. By Dasha. Updated November 11 2026. https://heardofyou.io/chatgpt-business-hub-setup Yes, and it is quicker than it looks: about fifteen minutes for the profile, plus an identity check the owner does on their own phone. The part worth help is not the form. It is knowing what the profile does for sales, what the mentions number really counts, and what to fix after. ## Why it matters for sales More buyers now ask ChatGPT what to buy, and they go with the businesses it names. ChatGPT Business Hub, launched on November 10 2026, is OpenAI's page for claiming your business. Once it is yours, you can correct the facts ChatGPT has about you (what you sell, where, your policies) and see how often it mentioned you and how many people clicked through. That is useful. It is not the same as being recommended. ## The steps, in short 1. **Search for your business** at chatgpt.com/business-hub. If the suggestions are not you, choose Create. 2. **Pick how customers buy:** at a physical location, or through a website (your own site or a marketplace). 3. **Verify your domain** with one DNS TXT record. 4. **Verify a contact email** with a code. 5. **Pick a category** and fill in your delivery and return policies. 6. **Add a product feed** if you sell online. 7. **Identity check:** the owner verifies through Persona, on their own phone. This unlocks the insights. The full walkthrough, with screenshots from my own setup, is in the [Business Hub guide](/guides/chatgpt-business-hub). ## The gotchas, from setting up my own - **The category list leans to shops.** I sell a service and took "Analytics company", the nearest thing on it. - **Services have no clean option yet.** You choose between a physical location and a website. Pick the nearest and describe what you do in plain words. - **A published profile cannot be deleted.** Only drafts can. Read it before you publish. - **Claiming does not make ChatGPT name you.** It fixes facts and gives you numbers. Being named depends on the pages ChatGPT reads before it answers. - **The mentions chart counts mentions, not buyer questions.** In the 7 days to November 10 my profile showed 55 mentions and 0 website clicks. In the same week I asked ChatGPT 173 real buyer questions and it named Heard of You 0 times. My guess is that most of the 55 were people asking about me by name. [The update in the guide](/guides/chatgpt-business-hub) shows the chart and how I read it. ## What I do Business Hub setup is included in the [audit](/audit), at no extra cost: **$149, or $99 for the founding 20.** We do it together: the DNS record, the contact email, the category, your policies and, if you sell online, your product feed. You do the identity check on your own phone. We stop at a draft until you say go. The audit is the part Business Hub does not show you: 25 of your buyers' real questions, three runs each, on five AIs (ChatGPT, Gemini, Claude, Perplexity and Meta's Muse). That is 375 answers word for word, who got named instead of you, the pages the AIs read before deciding, 2 or 3 of your missing pages written for you, and the same questions again at day 30. [Pay $99 now](https://buy.stripe.com/fZubJ10527LGeJEaQi97G00) [Prefer an invoice?](/audit) Not sure yet? The [free check](/check) asks five of your buyers' questions on all five AIs, 75 answers, with no card and no call. ## Questions **How long does ChatGPT Business Hub setup take?** About fifteen minutes for the profile: search for your business, pick how customers buy, verify your domain with a DNS record, verify a contact email, pick a category and fill in your policies. The identity check that unlocks insights is done separately, on the owner's own phone. **Can a service business claim a ChatGPT Business Hub profile?** Not cleanly, as of November 11 2026. Setup asks whether customers buy at a physical location or through a website. There is no option for a service sold neither way, so pick the nearest one and describe what you really do in plain words. **Can I delete a Business Hub profile after it is published?** No. Per OpenAI's help pages, only drafts can be deleted. That is why we stop at a draft until you have read it and said go. **Will claiming my profile make ChatGPT recommend me?** Not by itself. It lets you fix the facts ChatGPT shows about you and gives you mentions and clicks numbers. Being named when a stranger asks what to buy depends on the pages ChatGPT reads before it answers: lists, reviews, comparison pages and threads. **Does the mentions number tell me how many buyers ChatGPT sent me?** No. It counts mentions, not buyer questions, and it does not show the questions. In the week to November 10 2026 my own profile showed 55 mentions and 0 website clicks, while ChatGPT named Heard of You in 0 of 173 buyer questions I asked it that week. **How much does help with Business Hub setup cost at Heard of You?** It is included in the $149 audit ($99 for the founding 20), done with you, together with 375 answers from five AIs to the questions your buyers really ask. The free check shows 75 answers first, with no card and no call. ## Sources - My own Business Hub setup for heardofyou.io, November 10 and 11 2026 (https://heardofyou.io/guides/chatgpt-business-hub)